[What are guild challenges?]
A Guild Challenge is a continuous event that occurs automatically for a period of 48 hours. During this time, a maximum of 8 guilds of similar ranking (based on their success within the Guild Challenges) are pitted against one another to try and accumulate the highest amount of sales. At the end of the 48 hours, the guilds ranked highest will be rewarded with a certain number of License Points based on their position and the amount of guilds that participated in the challenge.
[What are license points used for?]
The Guild Leader can spend License Points on special bonuses for their guild that will serve to greater benefit all their members in, and out, of a challenge.
[Why am I not making any license points?]
License Points are awarded to the “Guild” and not the individual guild member. License Points can only be used towards the guild, by the guild leader. If a guild leader leaves the guild, the next highest contributing member will gain leadership and be able to spend the License Points attained by that guild.
[The other day we came in first place and won 10 LP, this time we came in first place again and won only 8 LP (or less)... Why?]
The amount of LP you can earn is directly related to the amount of guilds whom are participating in the challenge. If there are less than 8 guilds participating in the challenge, the maximum amount of LP won by the leading guilds will be lower.
I previously stated that Guilds with 0 Gold are considered not-participating, this is true but it does not effect the amount of LP your guild could win. The LP is ONLY adjusted when there are less than 8 guilds visible in your list of challengers. Guilds finishing the challenge with 0 Gold are considered not-participating and thus receive 0 LP, regardless of their ranking)
[How are my sales contributed to the challenge, am I losing gold?]
No, you are not losing gold.
So long as your guild is not exceeding its maximum member limit, the sales you make in a day will go 100% towards the total amount of gold earned by your guild. Once more, you are not losing any actual gold for this; Your gold is only used as a figurative measure towards the total earnings of your guild during the challenge.
If your guild is exceeding its maximum member limit, your contribution will be re-balanced and you will see a lower amount than that of your actual sales going towards the guild challenge at the end of the day. Your sales will begin to more accurately represent what you make in a day as the member limit of your guild increases.
[What happens if I contribute gold with the “Extra Contributions” button?]
This will contribute gold equal to the amount you input, but you will be paying from your pockets in order to make the contribution. You will LOSE all the gold you contributed with the “Extra Contributions” button. You can contribute to a maximum of THREE TIMES what you made during that particular day based on the amount indicated under “Contribution”. (Please note that if your guild is exceeding its maximum member limit your "Contribution" will not accurately display your total amount of sales for that day)
[The guilds I’m up against are too powerful/weak... How am I supposed to compete with them?]
Your Guild will be ranked at the end of every Guild Challenge. Depending on your ranking at the end of the Guild Challenge, your guild will automatically be readjusted and pitted against weaker or stronger opponents for the next challenge. Guilds who are considered "not participating" by contributing 0 Gold will still be ranked; Because of this only active guilds will be able to remain at the top of the leader boards.